I thinking start a fake (which might become a real one if a lot of people join this) called changeling photography.
It might sound like photography studio,because it is.But the challenge is to create beautiful photo without needing a studio (Or studio-like equipment or software).I planning to add some exception to this if i plan to keep this going.
But anyway,it about create film-like shot without any special effect (Or trick).it simply create a natural photo with a digital camera (or Mobile smartphone).i will be taking some shot over some next month (and/or Year) to this.But if you want to join. it fine.